Wednesday, March 4, 2015

How do you craft the perfect tweet? This is how.

Recent research at Cornell University unveiled, or rather confirmed, what most Tweeters out there suspected. Images and Videos will increase your engagement by over 100%.

Humans are visual creatures, and in the case of Twitter, where you are limited to 140 characters, the old adage "A picture says 1000 words" couldn't be more true.

DISCLAIMER TIME: 140 characters now becomes 117 if you add an image (due to the 23 character shortened URL). However, I would trade 23 letters for 1000 words any day!

The research went on to point out several other ways to optimize your tweets to increase engagement. Of course, these tips must be used in relevant scenarios:

  • Add Images and Videos
  • Add  "pls", "plz" "please retweet"  
  • Use relevant #hashtags
  • Stay away from first person Tweets. "I" tends to reduce engagement.
  • Humor

Our recommendation for engagement is the following:  90 words (cleverly crafted) + URL to your website + Image. (You can read more on how to add images with BlasTwit.)

One last point regarding this study is that an App has been developed around this research. It allows you to compare the same tweet, crafted differently to identify which one will have the higher engagement rate.


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